Kate Losse's article reminds me of an article I read elsewehre, describing the experience of a girl using social media to create multiple identities for the consumption of different groups of people. There is a Chinese chatting app called "WeChat", that combines chatting applications with status-posting applications into one, and almonst every Chinese person uses it. The status posting function of the app has an unique feature, which allows you to create "filter" goups to put your friends in, and post status/photos that only certain categories will see/will not see. In that article, the writer describes her experience of finding out that the homepage of friend A she sees, is very different from the homepage of the same person another person sees. Turns out A creates groups like: old school mates, work acquintances, hot and wealthy guys, etc. To the old school friends division, she shows them that she's having a great life traveling around the world; to the co-workers, she shows how diligent and hardworking she is everyday; to the wealthy guys, she shows her beautiful selfies and such. While maybe none of the things she posts is real, she uses this function well to get what she wants from different kinds of people. I was never so aware of the fact that we ourselves, are posting photos/status on social media for others' consumption, but it's so true! My friends and I gossip about others according to what they post, and almost 20 times a day we refresh our pages to see new photos adn status being posted. I used to despise people like A, who works so hard to display false images yet does nothing to enrich herself in real life. But now I think of it as manipulating consumers, just like all the corporations, ads, and it is us that are being used for profits. I remember the writer of that article laughing at A after she finds out, but can't stop being curious about what A's posts are like in front of other categories. She felt priviliged knowing A's secrets behind the internet. The internet allows everyone to become the surveilled, but also the surveillor. This sense of power being able to surveil others drag us deeper into the loop of social consumption.