Maddy Pease
Positives of Apple's Human Interface Guidelines:
Makes information through modern technology accessible to people of (almost) every walk of life.
Creates a memorable interaction experience and allows users to evolve with the software becuase of its predictable qualities.
Is easy on the eyes.
Negatives of Apple's Human Interface Guidelines:
Doesn't leave much room for creativity. UX/UI designers are very limited in the amount of changes they can make.
Creates uniformity - leaving less room for original thought.
Is too easy on the eyes.