Monster Energy Drink Survey
1. Basic Information
Age Range:
Under 18
18-24
25-34
35-44
45+
Gender:
Location (Country/Region):
Favorite Monster Flavor:
2. Consumption Habits
How many cans do you drink per week?
When do you usually drink Monster?
Morning
Afternoon
Evening
Late Night
What activities do you pair with Monster?
Gaming
Gym
Studying
Work
Socializing
Other
3. The Experience
What words or images come to mind when you think of Monster Energy?
In what ways does the design or packaging of Monster Energy influence your decision to purchase or enjoy the product?
Which elements of Monster Energy’s Ethos (colors, graphics, Advertisment, etc.) do you find most appealing or unappealing?
How would you describe the community of Monster Energy drinkers? If you feel part of this community, what does it mean to you?
Why Monster Energy versus other leading competitors/caffeine options?
3. Personal Taste Profile
If Monster released a new flavor designed just for you, what would it taste like?
Fruity
Sweet
Sour/Tart
Herbal
Creamy
Other
Be specific! What exact flavors would it have?
What Category of Monster?
Monster (Classic)
Monster Ultra (Zero Sugar)
Java Monster (Coffee)
Juice Monster
Rehab Monster (Recovery)
Beast Monster (Alcohol)
How carbonated should it be?
Flat
Light Carbonation
Regular Carbonation
Extreme Carbonation
What color should the can be?
Black
Green
Blue
Red
Yellow
Purple
Other
What’s the overall vibe?
Clean, Minimalist
Edgy, Graffiti
Bold, Bright
Other
4. Unleash The Beast
What’s your Monster Confession?
Submit
Check it out in GSheets
here
