These images are samples from our 2001-2002 LA billboard campaign. In trying to target a large portion of the public, from the ignorant to the easily impressionable, we placed these stagegically throughout the city where our research group determined was the greatest lack of common sense.

The layouts are generally the same as our magazine layouts -- single image in the center, with high contrast color background, small text in the corner, and label assocication with the video cassette. The difference is, these focus on the label as central, to ensure a driver will get some meaning from the image, even if only the warning connection. The other difference is the website has been placed larger, centered, and shadowed to provide a link to this site for further information.