These simple yet striking layouts require much viewer participation to effectively convey the message. With little more than the center image and small text in the lower right, the viewer much connect the video cassette with the warning label. The titles of the films have been chosen to accent the film genre being targeted by the warning. The smaller text and comlicated meaning work primarily due to the medium in which it will appear -- the reader can spend the time decyphering its meaning.

Larger layouts that present the video cassette image most prominently. As part of the agreement with the magazine companies, these images will be places adjacent to film stories, stories of accidents, and near more "low-brow" content. For more of this style of advertisements, see our BILLBOARD section HERE.