Development of Instant Noodle in Korea

Samyang Foods, Inc.’s effort to overcome the food shortage in Korea, which was torn by the Korean War, led to the birth of Korea's first ramyun, Samyang Ramyun in 1963.

Propaganda Commercial Video Promoting the Agricultural Policy, 1960s

By the mid-60s, the ramyun industry was booming as more and more companies joined ramyun business. The underlying factor is the Agricultural Policy supported by the government. The main purpose of the agricultural policy had been green evolution by the development of a high-yield variety of rice and agricultural extention thereof. The policies for promotion of agricultural income and rural development were conducted in light of this focus.

1980: The Golden Age
Most of the best-selling products nowadays were developed during the 80s.


TV Commercial of Jin Ramyun by Ottogi


TV Commercial of Dosirak and Bibim Myun by Pando (1986)


TV Commercial of Sin Ramyun by Nongshim (1987)

Birth of the Sabal-myun (cup noodle or cup-ramyun) by Nongshim, 1981


TV Commercial of Yukgyejang Sabal-myeon by Nongshim (1990)

Influence of the Olympics held in Seoul, Korea in 1988:
The 'Yukgyejang Sabal-myeon', launched in 1982, is regarded as the product that dramatically expanded cup-ramyun market. It became worldwide with the benefit of the Asian Games'86 and the Olympics'88. NBC introduced as 'food similar to American hamburgers'.

In 1990s, ramyun exports began in earnest to Japan, China, Russia, and the United States.

Present: The Mukbang Era and Fire Noodle (불닭볶음면) Challenge Boom

Hot Chicken Flavor Ramen (or buldak-bokkeum-myeon), commonly known as the fire noodles, is a brand of ramyeon produced by Samyang Food in 2012, and is known as one of the spiciest ramyeon available in the Korean market.