What is LRI?

Let's Run It Digital is a full-service digital media agency that provides services such as content creation, social media, platform management, data analysis and business development to clients. Working with founder Riana Singh, I branded the agency from the ground up, designed the website, and created content for the company's Instagram account and their clients.

Branding

I went through several iterations to get to the final logo. I started off with a very abstract geometric approach, but Singh and I acknowledged that we needed a simpler logo that reflected the company's identity more. The logo that stuck out most to us was the "PAGE" logo (seen on the Moodboard slide above) and I created a logo with a similar effect. Although I originally attached the L in LRI to the rectangle just like the P in the PAGE logo, the logo looked neater and more balanced when separated.

Website

I began designing the website by using a template from Squarespace. I decided to use a one-page cascading layout since LRI Digital is a new agency and does not have much content yet. The cascading layout lets the company look professional while not making it look bare. I also designed four GIFs to represent the services provided by LRI: content creation, search engine optimization, data analysis, and platform management.

Content Creation

I also created content for LRI's Instagram page, Instagram story, and their clients. The content is consistent with LRI's color scheme and aesthetic- sleek, trendy, and upbeat. Singh and I decided to create several short Instagram story videos with fun animations and popular songs to appeal to younger audiences and gain more followers. I also created several videos for LRI's clients to post on their own Instagram pages.